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Search results for “Booking funnel”
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
What a voice-enabled future looks like for the vacation rental market
03/08/2018
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5:15:02 PM
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Voice technology may be the key to helping vacation rental property managers rebuild guest relationships and establish new revenue sources.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
How OTAs win over hotels on three fronts
01/08/2018
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9:30:16 PM
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Despite the occasionally cordial "partnering" rhetoric between the major hotel brands and OTAs, this is an existential battle on business models, advertising spend and traveler loyalty.
Five ways to perfect the travel booking funnel
12/09/2015
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6:28:02 PM
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Understanding the customer journey in its entirety is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel booking. This is a viewpoint by Tony Gray, senior director of consulting services at Webtrends.
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017
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2:08:43 PM
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Disruption of flight booking doesn’t come out of the blue. It’s a process.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
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10:29:42 AM
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A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
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